Proof That Publishing More Content Wont Grow Blog Traffic

Proof That Publishing More Content Wont Grow Blog Traffic Its a little bold to say that publishing more content wont grow your blog traffic. I mean, more content + more social shares = more blog traffic Right? But this comes  from experience of what happened to us at when we published more content recently. Our social shares dropped  and our blog traffic wasnt too impressive either. And thats happened to us twice after we increased our publishing frequency. So I had to ask myself, Hey Nathan, could there really be a sweet spot for how many posts we should  publish a week to get the most social shares and blog traffic? After all, the answer may not be a lot of blog posts a week, but only a couple. And thats exactly what I found out. How To Publish More Content (And Get Less Blog Traffic) #blogging #contentmarketingWhy Publishing More Content Wont (Necessarily) Grow Your Blog Traffic Well- to be clear- it might but it also might not be worth your effort. Four weeks ago, we switched from publishing two posts a week to three. Thats a lot more content to create (especially considering our posts average 2,000 words and have about 8 graphics in them). So we really wanted to make sure the payoff was worth our time. This is what publishing 2 posts a week looked like. Before we made the switch to publish more content, 4 blog posts (2 a week)  averaged these stats within 2 weeks of being published: Social shares averaged 561 per post. Pageviews averaged 6,074 per post. Comments from readers averaged 6.5 per post. Not bad. So we should have been  able to get a  lot more results with 3  posts a week, right? This is what publishing 3 posts a week looked like. This is what our stats looks like for 6 blog posts (3 a week) within 2 weeks of being published: Social shares averaged 325  per post. Pageviews averaged 4,367  per post. Comments from readers averaged 3 per post. Not so good. This is what it looks like when you compare the  data. So whatever, right? I mean, thats not so bad. In fact, didnt blog traffic increase because we published more content? When you compare the data, switching from publishing 2  blog posts a week to 3: Decreased social shares an average of 236 per post. Thats a grand total of 1,950  which was 294  less than the previous average of 2,244. Yikes. Increased pageviews by 317.5 per post. Yes, that is an increase. It makes a total of 26,204 pageviews compared to 24,299. Thats an increase of only 1,905 pageviews to publish 2 more blog posts in a 2-week period. Decreased comments by 4 per post. So thats 17 compared to the previous 26. So Im kind of full of crap, right? I mean, we did increase our blog traffic. But to me, its not worth publishing two more posts to get fewer than a thousand pageviews per post. But was it really the publishing frequency? Now, there are a ton of outliers to consider into this: Who were the authors and did they have lots of followers? Were the topics we chose to cover not quite right for our audience? Should  we have experimented more with different publish days and times? Should we have shared our content differently with social media? Did we mess up when we emailed our subscribers (aka, you guys)? Did we give this study enough time for our audience to get used to the change? Not to mention: All of these posts target specific keywords that should help us grow our blog traffic in the long term. The posts published in the 3-a-week periods have been gaining a lot of  social shares just this week. Blog traffic has increased for all 10 posts in this study. And Im sure there were a billion other things on my mind once I realized our posts werent performing as well as they used to. Proof That Publishing More Content Wont Grow Your #Blog Traffic (And How To Do That)So I became Sherlock Holmes. The thing was our samples from each data set (2 posts a week,  3 posts a week) were very average for our content (no outliers to throw off the data I analyzed). I even looked at our email open rates: They were nearly the same as always. And during the testing time when we published 3 blog posts a week, we grew our  number of email subscribers. But the moment  our social media shares dropped, so did our blog traffic. My biggest conjecture on this: We gave our audience (you guys) so much content to share that you had to pick and choose what was worthy enough for you to share.  Even if we published 3  awesome posts a week, you needed a little diversity in your social shares- not all from one source. So when social shares drop, so does blog traffic. And that, my dear  Watson, is a complete guess. What do you think? Id love to hear your thoughts about this in the comments. 10 Things You Should Learn From Publishing More Content Honestly, it could have been a dozen things that led to a bit less blog traffic than I was hoping for. So here are my lessons learned from this experiment that will help you choose the right publishing frequency for your blog: 1. Dont be afraid to try new things. While this analysis is a bit young (it happened with content we published in February), I learned a lot by publishing more content. The entire team here at worked hard to mature our processes to create content super efficiently. That is a huge win well keep with us as we continue to create content our readers should really love. And we would have never known that publishing more might not be what our audience wants until we did it. And you can bet that Ill continue to look at the results of those posts to see if my thoughts about this change in a couple months. The manager accepts the status quo; the leader challenges it. - Warren Bennis Should the drop in blog traffic prevent us from publishing more content? This experiment- though ultimately not resulting in  the blog traffic I wanted- didnt impact our email subscribers, let alone product signups. Both of those figures were the highest theyve ever been at this time. So that is definitely something to consider for this: Should we really publish less content if stats like new signups are so high? Never be satisfied with status quo. Youll never know if you could be doing something that ends with much higher results. 2. Base your publishing decisions on data. I mentioned that weve bounced around with our publishing frequency a lot at . Thats a little funny coming from the guys who preach how to publish more consistent content, right? This is what our publishing frequency looked like for a couple months in 2014: The point is, we were testing to figure out what would work best for us. We were publishing the content we had. And we werent afraid to get scrappy to get things done. But in the end, we started focusing on publishing the right amount of times to get the most out of our content. By the time November rolled around last year, that right amount for us was twice a week. And hey, at the time, we saw blog traffic increase as we published less content. We published that way to create our own data. But, whats really ironic about this, is that theres already some data that basically says companies  that increase their publishing frequency from 3–5 times a month to 6–8 nearly double their leads.  So while this data is about leads and not blog traffic, publishing 2 posts a week should be a sweet spot. If there isnt any data, make your own. #contentmarketingIt would have been cool to know that information before we started just to measure that even better! 3. Plan  your publishing frequency to  achieve your marketing goals. I would have never cared about these slight changes- or added up the totals for this study- if I wasnt counting on every single blog post to contribute to a much larger goal. For every post we publish at , I measure initial success by the number of social shares and pageviews. For the special posts when we create free blog giveaways, I also monitor how many times you guys download those resources (infographics, checklists, templates, e-books, and more). Every post must contribute to our overall marketing goals to increase: Social media shares. Traffic in general. Email subscribers. signups. Doing the math, its easy to see how publishing more content may help us achieve our goals: Just divide your metrics goal by what an average blog post contributes to that goal. Thats a really rough estimate of how many posts you need to write to hit that goal. 4. Build momentum as you establish your publishing frequency. You shouldnt just rush in to publishing  more content. When we went from publishing 2 posts a week to publishing 3, we just switched to 3 and kept going. In hindsight, I wish I had given the team a bit of breathing room to build up our momentum by staggering several weeks  of publishing 2 posts then 3 posts. That would have helped us work through our processes with a bit less runaround.  But we  got it done because the entire team  had the ambition  to do it (and thanks for helping me out, Ashton and Krista!). Even for the pros, we still need to understand that running a marathon without training ends in fatigue. 5. Test the best days and times for publishing and sharing. A year ago,  we would literally publish new posts every single day of the work week. Then wed publish 3  posts the next week, and 4  the following. Were no strangers to testing what will work for us to achieve our marketing goals. But we needed to do that to know what would work for us. So when we decided to bump our frequency up to 3 posts a week, we used data from the best times to publish and  chose Monday, Tuesday, and Wednesday since blog posts published later in the week tend to perform a bit lower. We also bounced this idea off a few of our friends in a content marketing community to get their opinions on the best times to publish. Sometimes its worth it to publish on different days and times to understand how that impacts your blogs performance. 6. Analyze your data to actually know if youre reaching your goals. There is no way Id be writing this post if I didnt plan time to analyze our data. You write every post for a reason. Measure its success against that metric. Here is an easy way to do it: Divide your overarching goal by the number of posts you want to publish. That will give you a rough estimate for your goal per post. Tip: This is  similar to what you did in lesson #3. But its not the same. If you want to hit a marketing goal by maintaining the amount your  current posts contribute to that goal, go with lesson #3. The algorithm shared here actually gives you something to shoot for to  improve every post to hit your goal. From here, you can determine new ways to promote your content to get the blog traffic (among other goals) your content deserves. You write every post for a reason. Measure every posts  success. #blogging7. Dont believe what they say about vanity metrics. unless they say that vanity metrics like social shares matter. There is so much to learn by understanding how people share your content. For example: People read what they know is popular. People share what they know is popular. People subscribe to what they know is popular. And beyond that- social shares provide a solid gauge on how your content is performing. I noticed something was strange with our content when we started publishing 3 posts a week because our social shares count was lower than it had been in a long time. From there, I completely analyzed our blog traffic patterns to gather the data in this post. And that ultimately helped me make the decision to publish only 2 posts a week. 8. Understand the trade-off for quality versus quantity (and go for quality). Yeah, yeah. You already know this. But here is what we did to be able to publish more content: Free blog giveaways dropped from being in 3 of 4 posts to 2 of 6 posts. Thats a bit of a hit for additional resources that we know you guys find super helpful. And thats how we also get a lot of new email subscribers for our content. Graphics per post on average fell from an average of 7.5 to 6. Content length also dropped slightly  (with a couple outliers). While we made sure the topics were awesome- and the content was  great stuff you should have really liked- we did sacrifice a few bonuses we usually had in our content to be able to publish more. So, once again, someone just told  you that sacrificing content quality for quantity takes a hit on your social shares and blog traffic. But this time you  can actually see the data that backs up that claim.

The effict of divorce on children Essay Example | Topics and Well Written Essays - 1000 words

The effict of divorce on children - Essay Example To handle children while making them aware of the divorce, parents must keep in mind the age group to which a child belongs, as children of each age group have different ways of understanding situations and react differently as well (Janet and Art) The effects of divorce on children can be many and diversified depending on many factors. The various factors that are contributing factors towards effecting a child post and pre divorce situations are discussed below: There are several studies based on reviewing the effects of divorce on girls and boys of different age groups after divorce. It has been shown that boys seem to be more effected by divorce than girls, even in preschoolers, it has been seen that although both girls and boys show a disruption in play time and in play- ground, girls catch up pretty fats but the feeling of abandonment lingers on in boys a bit longer (Hughes, Jr. Robert). It has also been shown in many studies that although the performance in schools is affected in both genders but boys take much longer to perform well; seldom have they failed to perform at all in schools as compared to girls. There has been variation in studies carried on age related effects of divorce on children and it has been shown that children who experience loss of a parent after divorce at a very early age do not confront as serious problems as do children who have to suffer the same loss at age 6 and above. Children might develop anti-social tendencies or might find it difficult in interacting with peers, in some instances intellectual abilities might be disturbed as well. The conditions of a family and the features at the time of divorce and after that also play a critical role in contributing towards effecting broken-home children. It has been seen that socio-economic status of divorced families also plays an

Scientific Management Essay Example | Topics and Well Written Essays - 1500 words

Scientific Management - Essay Example In the fields of sociology and politics, scientific management can be viewed as the division of labour shoved to its rational limit, with the resulting oppression of the workplace and devaluation of the labourer (Taksa 1992). Although the usefulness of scientific management in the 21st century has been largely criticised, some of its premises survive today in several major companies, such as McDonalds, Ford, and Toyota. This paper discusses the extent of the application of scientific management in the 21st century and how its limitations are turned into something productive. First, a presentation of an overview of Taylor’s scientific management is imperative. Frederick Taylor argued that actions rooted in traditional practice and established methods should be replaced by accurate processes formulated after thorough analysis of a person at work. Its use is dependent on a strengthened degree of managerial control over the labour practices and work routines of employees (Freeman 1996). According to Drucker (2007), Taylor’s scientific management, also referred to as ‘Taylorism’, is a deviation on the issue of efficiency. Basically, it means that Taylor’s scientific management is concerned with waste reduction, productivity or efficiency enhancement, and application of scientific methods in choosing what is really important. ... asise the application of economic theories of utility maximisation and efficiency and scientific study to make sure that industry and government functioned to their best ability—which was the larger cultural version of the influence of scientific management on managers in particular. Indeed, Scientific Management is all but a systematic philosophy of worker and work. Altogether it may well be the most powerful as well as the most lasting contribution that America has made to Western thought since the Federalist Papers (Maciariello & Linkletter 2011, 384). The words of Maciariello and Linkletter (2011,384) reflect the significant efforts of scientific management scholars’ contribution to the development of management theory leading to its adaptation in the 21st century. The scientific management scholars created the managerial expertise of job design or planning through specialisation and division of labour, and developed the original methods of mass production. They als o raised the value of selection and training of employees. They pioneered the use of incentive and compensation packages to enhance work efficiency. They opened up the application of systematic and rational techniques to work out managerial issues (Mullins 2010). Ultimately, they placed emphasis to management as a legitimate area of scientific research. Nevertheless, there are several limitations to be taken into consideration. Primarily, as argued by Nankervis and colleagues (2005), the organised techniques of scientific management have been discovered to have their uses mostly in secure work settings and have less relevance in multifaceted and risk-inclined organisations. Also, they gave a great deal of importance on the alleged economic and rational essence of humans, exaggerating humans’ need

Being A Sponsor Of The Olympic Games Marketing Essay

Being A Sponsor Of The Olympic Games Marketing Essay Global marketing is defined by the Oxford University Press as marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives. With globalization and advanced technology, global marketing becomes more important, and some activities are used as new global marketing tool such as worldwide sports events. The modern Olympic Game is held every four years since 1896 except in 1916, 1940 and 1944 because of the world wars. For now, the Olympic Games are considered to be the worlds most popular sports competition, with more than 200 nations participating, and so many companies use it as a global marketing tool. But does this tool work well? This essay will discuss the benefits and the drawbacks of using the Olympic Games as a global marketing communication tool and evaluate its effectiveness. Becoming a sponsor of the Olympic Games is one of the most common ways to use the Olympic as a global marketing tool. Being a sponsor is a big business, it always costs a company millions of dollars to acquire the marketing rights to use the events including its image and logo. The sponsor fee does not include the advertisement expense, meaning that companies need to spend more money to promote their brand or products. Indeed, visa alone was estimated to have spent $886 million on its official sponsorship of the 2008 Olympic Game (CNBC, 2008). With such a large amount of money, being a sponsor of the Olympic Games seems really risky. There are four main disadvantages that a company may face when they use the Olympic Games to promote their brands. Firstly, using the Olympic Game- a worldwide sports event can let more people know the brands or companies and find some potential customers, it also ignores the inconsistency in consumer needs. A customer in America will be different from a customer in South African. So a good global marketing activity should not just depend on the fame of the Olympic Game and use the same means of propaganda all over the world. It also needs different marketing strategy for different countries to address different consumer needs. Furthermore, the inconsistency in consumer needs is not the only factors different from one area to another and people in one country may also react differently as compared to a consumer in another country. To a company, customers are one of the most important elements, so the reactions from consumers influence a companies next move. The Olympic Games usually lasts about two weeks, and during this time, companies marketing activities are received by people all over the world. It is difficult to collect different reactions from different people and improve the next marketing method in time. In the end, marketing activities may be not attractive for some potential consumers which could lead to fall of the whole global marketing plan. Moreover, consumers loyalty is also one of the factors influencing global marketing achievement. When people get used to buying goods of one brand, it will be very difficult to change their choice. Using the Olympic Game let people know a brand is effective, but Japanese might like a product to have a traditional touch, whereas an American might like to add a retro modern look to it. In this case, the Olympic Game global marketing strategy is difficult to devise. In the end, the laws of the land have to be considered. Usually, original company policies may be devised according to the laws of home countries. But when it comes to the global scale, the overseas laws perhaps are conflicting in these policies. The sponsors spend tons of money to purchasers the right to use the Olympic Game logo and image, but if their advertisement could not published in some countries just because laws conflict, then all the effort will be in vain. So it is necessary for a company to know laws and rules abroad before they make the global marketing strategy. On the other hand, global marketing also brings benefits to companies. First and foremost, using the Olympic Games as global marketing tool can increase brand awareness. As the Olympic Game is a worldwide sports event involved more than 200 nations, almost every nation will purchase broadcast rights. So advertising at this moment can reach potential customers all over the world effectively, especially with the Olympic image and logo. Moreover, in an extreme case, the sponsor may get a chance for free advertising. In the 2008 Beijing Olympic Game, the last torchbearer- the athlete who lights the stadium flame was Li Ning who is a former gymnast who won six medals. In the last few minutes of the ceremony, Li Ning run into the stadium and lighted the flame as billions of people watched. For that 2 or 3 minutes millions of people who did not know this Li Ning brand before learned it (Pitt, 2010, p.282). Secondly, using the Olympic Game as a marketing tool to promote products and brands could also increase brand recognition. An example of this is the study carried out by John and Martin (2009, pp.126-127) in which compared brand recognition level between Nike (sponsor) and Adidas (non-sponsor) by collecting respondents of Australian adults from nine months before the 2000 Olympics to three months after it. The results show that at the beginning of the survey, 77% of Australian individuals recognized Nike, while only 47% of them knew Adidas. During the Games, the recognition level of Adidas suffered a drop from 67% to 56%, but Nikes recognition level as official Olympic sponsor was still over 70%. Thirdly, using the Olympic Game as a marketing tool becomes a unique experience. Global marketing is a multi-million dollar business but it is never only about money. Being a successful sponsor of the Olympic Game and gaining expected benefits is not easy. It includes setting appropriate marketing goal, making accurate marketing niche and using various marketing strategies. All the factors can be practiced during the marketing process. When the Olympic Games are over, sponsors can get feedback and try to improve their marketing policy to get more achievement in the next global marketing activity. For example, the Coca-Cola joined the Olympic Torch Relay. Since 1996 Coca-Cola has been a member of the Olympic Torch Relay and started to use it as on of the significant sponsor able constituents. In the next 5 Olympic Games, summer and winter, Coca-Cola learned from the successful previous Olympic Torch Relay programmes and improved its marketing strategies. As a result, Coca-Cola launche d its new marketing strategy. The company did not just use the offline platform to promote but by using both online and offline platform at the 2008 Beijing Olympics, to allow more customers in China to know the Olympic spirit and to be more loyal towards the Coca-Cola brand (Choi, 2008, pp.248-249). Finally, global marketing could lead to lower marketing costs and increase revenues. Worldwide sponsorship generated $866million for the 2006-2008 Torino/Beijing Olympic cycles. Eleven multinational sponsors paid an average of $72 million each. More remarkably, these numbers represent only the fees for sponsorship rights; sponsors still had to pay for the advertising itself (CNBC, 2008). According to this figure, the cost of using the Olympic Games to promote brand or product is really high, but is even higher if the company has to market a product differently in every country that it is selling. In addition with same input, the effect of Olympic marketing tends to be 2-4 times more than conventional marketing. GE illustrates this point clearly. GE is one of the Olympics Game sponsors. During the Games its company-wide sales revenues exceeded US$1.7 billion, includes NBC Universal, GEs subsidiary media company, more than US$1 billion in advertising revenue was made which generate a r ecord and make Beijing the most successful Games in GEs history (Hanssen, 2009, pp.126-127 ). This essay has discussed the benefits and drawbacks that using the Olympic Games as a global marketing tool can bring to a company. Indeed, there are some disadvantages about the inconsistency in consumer needs and reactions, but all the problems could be solved by tracing outcomes and improving marketing strategy after the marketing activity. However, the advantage of global marketing is widely agreed, otherwise companies would not spent large amounts of money on it. Overall, the benefits of the global marketing outweigh the drawbacks and it would be interesting to find what is the most important factor could influence the effects of global marketing. World count: 1,416

Education System of Britain

According to the research of Oversea Education Center (2000), is that â€Å"Education in the United Kingdom (UK) is compulsory for everyone between the ages of five to sixteen. † This mean that no one left behind in their system that everybody must be in school to learned and participate. I believed that the learning and participation of students would require equality in the school system. Does the school system can provide this equality to all students? I know that this problem has been existed on other countries.Is the system in Britain practices equality or inequality still persisting? This essay will explore on the educational system in contemporary Britain acting to decrease or increase social inequality highlighting current issues. Equality Impost Britain’s Government partnered with Sutton Trust funded by Peter Lampl tried to make the education system as equal as possible by making â€Å"new scheme aimed at giving talented children of all backgrounds access to q uality education†.They are pronouncing that all can access this mean more to the poor that will be given the chance to develop their talents and able to have an education they wanted. There are striking findings from domestic and international survey that the English education is improving. But while average standards in education in the UK are high, the traditional problem of inequality, and especially with the educational outcome and social class, remain very strong pointed out by David Miliband (2003). Inequality IncreasedThe problem starts young: as early as 22 months according to pioneering research of cognitive ability of very young children. At the age of two poor show advance but was overtaken at the age of 6 by the rich family and will maintain its advancement at the age 7-11. But more social differences can be seen in secondary level as Leon Feinstein (2003) demonstrated. On the other hand, University system practice inequality that affected most of the poor from rem ote areas that wanted to avail the opportunity that offered by millioner philanthropist and the Britain’s government program.John O'Leary, Education Editor (2000), reported that â€Å"Almost half the entrants are from independent schools and only one in 25 comes from the poor neighborhoods identified as sending fewest students to university. Barely one in ten is from a working class home. † The universities still practice elitism in their university depriving most of the poor students. Thinking that students coming from the independent school have more advantage since they have all the good facilities they need to learned to their full potential compared to the students coming from the public schools.The increased in Social inequality is more observed reported by John Clare, Education Editor (2000), he stated in his report that Eleven top universities accused of state bias, this was supported by the research gather â€Å"It estimated that every year 3,200 pupils from independent schools gained a place at a top university to which, statistically, they were not entitled. † There bases in accepting entry is on predicted grades rather than A-level grades. This apprehended the schools of sending pupils to avail the opportunity.The statistics that John Clare emphasized is a clear indication that social inequality is increasing in Britain’s educational system. Remarkable evidence which was also sparked by Gordon Brown condemning Oxford College in rejecting a teenager Laura Spence that elitism in Britain’s top universities are still practiced despite the campaign by Mr. Lampl giving opportunity for all and providing all the necessary materials needed by the students just to discover and develop their talent to the full potential.A writer Ben Russell (2000) wrote the description of Mr. Lampl as a â€Å"scandal† the current situation where children from poorer backgrounds accounted for 50 per cent of the school population but on ly 13 per cent of the entry to top universities. He further added that University inclined more on constructing building and research instead of finding youngster from inner cities and other deprived areas.In respond to the allegation that universities practice social inequality lots of school, the university answered as presented by Ben Russell â€Å"they say the students are not applying and they are not coming through. I suggest there's some truth to that but our universities has to become much more pro-active by going out and selling themselves to the schools. † This response of universities to the founder is not acceptable by some public schools who tried hard to let there students enters to the top 13 universities and avail the opportunities offered.Another finding that inequality is increasing in Contemporary Britain researched by Jeremy Lovell (2005) â€Å"The results show that social mobility in Britain is much lower than in other advanced countries and is declining ,† and it was suppported with Co-author Stephen Machin said â€Å"low income groups were trying to manage to keep pace with middle income, but the gap between middle and high was widening rapidly and those in the very top bracket were accelerating out of sight. † This issues is the result of inadsequate education policiy and globalization which was entrenching wealth inequalities acrross the world.The effect of this are fewer graduates from the poorer community landed on a good job in the market. (Lovell 2005). More evidence reveal by Julie Hyland(2004) â€Å"Britain: social inequalities widen under Blair government†. This is because of the government policy that imply from welfare reform through to privatizing key services. That was before abandoned by Institute for Public Policy Research (IPPR) (1994) which established a â€Å"Commission on Social justice† that sought to redefine measures of social inequality, that used to give justice to labor and leave d the traditional social reformist programmed.The factor to this issue is the polarization of â€Å"class and wealth† this giving more chance for the riches to make more shares and in facts doubled in 1999. (Hyland 2004). The IPPR demonstrate that social inequality means that â€Å"the UK education system continues to experience high levels of geographical segregation,† the reports states. â€Å"At any time since 1989 around a third of children living in poverty would have to move to schools in wealthier areas for there to be an even spread of poor children between schools.† The poor students tried hard to make them avail what the rich students have but the system has failing on looking this issues. The results can also be seen in the record obtain by deprived schools that lower records attaining in education compared to better-off areas. The writers further added (Hyland 2004), â€Å"Examining the period since the early 1980s as a whole confirms that a class b ias in entry and success within higher education remains and has even grown. † If more students from higher class can enter into universities and few from lower class there is no improvement in the educational system.The data prove that in â€Å"1981, 23 percent from high-income backgrounds obtained a university degree, and only six percent from lowest income and it increase by 37 percent in 1999. † If this will not give importance to changes in the educational system inequality would be double in the coming years. The worst evidence that the educational system in Britain’s social inequality is the case of Pamela Relf reported by Tania Kent (2000) that inequalities not only happening in the poor students striving to be successful but to a teacher itself.Pamela Relf was the longest serving teacher in the Middlefield primary in St. Neots, Cambridge shire. Only she failed to report on the first day of service in the new term felt very bad that she instead drove a ri ver near her house and end her life. She left a note telling that â€Å"I am finding the stress of my job too much. The pace of work and he long days are more than I can do. † Not only Pamela Relf but had another teacher hanged himself Daniel Overfield and a boy who is 12 years old. All the issues concerning the schools work performance and these terrible incidents have common social roots.Tania Kent described as the outcomes of two decades of attacks on public education by the former Conservative government, which have been continued and deepened under Labor Prime Minister Tony Blair. Since Labor took office in 1997, schools have had to confront the highest levels of state intervention ever experienced within the public education sector. The aims of prime Minister Tony Blair is to lift the standards by publishing the results in â€Å"league tables† that the pay also of a teacher was based on their performance that ties teachers’ salaries to pupils’ test exam results.The system was able to create stress both to students’ and teachers’ that resulted on tremendous death of the three victims that hardly cope up the challenge. The system is failing that castigation is focused on the part of the teachers. The stress given to teachers made the other teacher to leave their job. The researcher Tania Kent further exposed that Association of teachers and Lecturers (ATL) in the conference discussed a report warning of an increase in pupil suicides due to the pressures resulting from what the union termed â€Å"factory farming† teaching.It is very alarming that 35 children aged 14 and below committed suicide in Britain in1997. These are due to stress and pressure to pass the compulsory test. The issues making pressure both the teachers’ and students’ damage the emotional and mental capacity of each individual and these will result to a more poverty and of course increase inequality in educational system in Bri tain. Moreover we cannot blame that Black graduates do not want to become teachers within a racist education system.Deborah Gabriel (2006) an author on Black Britain acknowledge one of the lecturer Sonia Davis, said that a senior lecturer in education at De Montfort University and spokesperson for the African Forum for Education believes that recruiting more black teachers without making radical changes to the education system is pointless. † She further stress out to Black Britain that out of around 1000 trainee teachers in the first year of a teaching programmed, not one is black.The reason for the lack of interest, she asserts is: â€Å"A damaged system. Black teachers can see the trauma experienced by black pupils and many do not want to be in that situation. † All the weighted issues above would still be increasing and never stop if these were not given immediate actions. The damaged that have been done will increase; the action should be now we will not wait for a nother victim for this social inequality in Britain educational system. ConclusionThe above issues would if not be given consideration the educational system increases the social inequality and part of it is the difference between the ethnic groups in their social profiles and by their geographical concentration in inner-city areas with poor education provision. This subject of inequality was very much to the forefront of the debate on education. But there were high hopes that education would make for greater economic and social mobility and thus lead to reduction in inequalities.The continues support of the different agency especially the Sutton Trust that give opportunities to poor families and continues expansion of public-sector with the little cost to families has been entailed would greatly helps decrease the social inequalities in Britain’s educational system. References Clare, John 2000, â€Å"Eleven top Universities Accused of Sate Bias†, Viewed 8 January 2007 , . Gabriel, Deborah 2006, â€Å"Black graduates do not want to become teachers within a racist education system† Black Britain Online, viewed 8 January 2007, from . Hyland, Julie 2004, â€Å"Britain: Social Inequalities widen under Blair Government† viewed 8 January 2007, . Kent, Tania 2000, â€Å"Suicides reveal impact of government attacks on Britain's education system† viewed 8 January 2007, from . Leon Feinstein2003, ‘Inequality in the Early Cognitive Development of British Children in the 1970 Cohort’, Economica (Vol. 70, No. 1)Lovell, Jeremy 2005, â€Å"Social Inequality entrenched in Britain† Viewed 8 January 2007; . O'Leary, John 2000, â€Å"Elitism in Universities†, Viewed 8 January 2007, < http://www. psychology. nottingham. ac. uk/sutton/Reports. htm>. Oversea Education Center 2000, â€Å"British Education System†, Viewed 7 January 2007, . Russel, Ben 2000, â€Å"Universities Need more Cash to Widen Access†, V iewed 8 January 2007, from .

The Deal With Sony / Atv Music Publishing Deal - 1841 Words

â€Å"Since you are all songwriters for the band, a music publishing deal with Sony/ATV Music Publishing would be crucial,† stated Sonya, â€Å"we make sure that you, the songwriter/copyright holder, receives the money that you deserve. Now I know that you have a lot of music on the internet, but I just want to double-check that it is all properly copyrighted.† â€Å"Yes, we email ourselves every file and we are planning on going to the Copyright Office soon.† â€Å"That’s great to hear! Now let’s talk about your choices for deals. The first deal is a Songwriting Deal, this is intended for songwriter’s who are just starting out. You must record and/or release a certain number of songs in your term. You will also get an advance of royalties or a weekly stipend. The ownership will go to the publisher for all of the compositions that are delivered throughout your term because we will give you creative advice and also team you up with so me of our expert songwriters. There will also be a 50/50 split on your royalties for the lifetime of the song,† Sonya announced, â€Å"The next deal gives you a little bit more freedom as a songwriter. It is known as the Co-Publishing Deal. This also includes a term, delivery requirement and advances against royalties. The main difference between this deal and the previous one is the fact that the ownership is split. Since the songwriter would own the copyright, they will take some of the publisher’s share. So instead of the split being 50/50, it would beShow MoreRelatedCase Study : Sony Corporation Of America Essay831 Words   |  4 PagesFor this assignment, I chose to research  «SONY ». Sony is a multinational conglomerate. The main headquarters are located in Tokyo, Japan. Sony was founded in 1946. In 1953 SONY decided to change their focus from the domestic market and expand more to the international market. SONY’s original goal was to make up to 50% of their gross sales overseas. 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What Are Genetically Modified Organism ( Gmos ) - 3734 Words

What are GMOs and Why are they so controversial What are Genetically Modified Organism (GMOs)? A Genetically Modified Organism is any living that has had it’s genetics material altered through the use of genetic engineering. (Dictionary.com) This alteration usually involves taking one living thing’s genetic material, such as DNA, and inserting it into another organism. It is part of an ever growing field of science called genetic engineering. Most of the time that you hear about genetic engineering is in reference to the crops and vegetables that we find in our supermarkets. We hear a lot of conflicting sides about if we should eat GMOs and if they are healthy. Before we look at if GMOs are or are not healthy, it is important to understand†¦show more content†¦In truth, while this is possible, the most common source for DNA to make GMOs is simple bacteria. Scientists use Restriction Enzymes to cut out small parts of DNA from bacteria. Restriction enzymes have a unique shape and act like tiny scissors that cut DNA into small segments. These enzymes are na turally found in bacteria. They are the bacteria’s defense mechanism against viruses. If a virus gets into this bacteria, the enzymes cut up the DNA making the Virus harmless. (â€Å"How Are GMOs Made?†) Scientist have harvested many different types of restriction enzymes. Each type of restriction enzyme has a distinct shape and attaches to a specific part of DNA where it eventually makes the cut. Through the use of specific restriction enzymes, scientists can cut out the exact part of the bacteria’s DNA that they would like to use. Once they have a small snippet of DNA from a bacteria that is responsible for what they want to get, like size or taste, they have to get it into the organism. In order to accomplish this a vector is used. The vectors that are used are essentially viruses that have the ability to go into a living thing and insert their own DNA into them. There are other types of vectors besides viruses, but they are the most commonly used. Usually these kind of viruses are very harmful to their hosts, but scientists have removed the harmful part of the virus and instead of it inserted the desired DNA section that they